Investor (2024)

Who is an Investor?

An investor is an individual that puts money into an entity such as a business for a financial return. The main goal of any investor is to minimize risk and maximize return. It is in contrast with a speculator who is willing to invest in a risky asset with the hopes of getting a higher profit.

Investor (1)

There are many types of investors out there. Some invest in startups hoping that the company will grow and prosper; they are also referred to as venture capitalists. In addition, there are those who put their money into a business in exchange for part ownership in the company. Some also invest in the stock market in return for dividend payments.

What is Investing?

The act of putting money into a business or organization to earn a profit is called investing. With a small business, an investor takes on the additional risk of making little to no profit as the business may or may not succeed. However, with a publicly traded company, there is a wealth of information available on the company’s financial position that will allow the investor to make a more calculated decision and enter and exit the market as they please. In the U.S, the Securities Exchange Commission (SEC) regulates the investment risk in publicly traded companies.

Types of Investors

1. Retail or Individual Investor

A retail or individual investor is someone who invests in securities and assets on their own, usually in smaller quantities. They typically buy stocks in round numbers such as 25. 50, 75 or 100. The stocks they buy are part of their portfolio and do not represent those of any organization.

However, many individual investors make trades based on their emotions. They let fear and greed dictate the stocks they buy. It is not the most optimal way to trade as stock markets are incredibly volatile, and it is often hard to predict the direction in which the stock will move.

2. Institutional Investor

An institutional investor is a company or organization that invests money to buy securities or assets such as real estate. Unlike individual investors who buy stocks in publicly traded companies on the stock exchange, institutional investors purchase stock in hedge funds, pension funds, mutual funds, and insurance companies. They also make substantial investments in the companies, very often reaching millions in dollars in value. The institutional investor is not the beneficiary of the earnings from the investment, but the company as a whole act as a beneficiary.

However, according to the UK’s HM Revenue and Customs Office, an institutional investor can either invest on behalf of others or in their own capacity. If they invested using their account, then they would not be considered an institutional investor. While some people own their shares, others own them through institutional investors who invest their money in other savings or investment accounts.

For example, a portion of many people’s paychecks is given to a pension fund each month. The pension fund uses the money to buy other financial assets to earn a profit. In this case, the pension fund is an institutional investor as they are buying shares on behalf of the people who invested their money in the fund.

Since institutional investors buy securities and financial assets at a much greater scale than their retail counterparts, they often exert a significant influence over the financial markets and the economies of nations. They are also a major source of capital for companies that are publicly listed on the stock exchange.

Individual vs. Institutional Investors

The two types of investors differ in a number of ways, including:

1. Access to resources

Institutional investors are very large companies and can take advantage of numerous resources such as financial professionals to oversee their portfolio on a daily basis, allowing them to enter and exit the market at the right time. Individual investors need to do the same on their own through research and available data.

2. Decision-making

With institutional investors, the investments are usually overseen by different individuals in the organization. For example, the board of directors makes the decision-making process more challenging as people are likely to propose different ideas on what trades to make. As an individual investor, you are your boss and the sole decision maker when it comes to buying and selling shares.

3. Identifying investment opportunities

Since institutional investors are able to access a large number of resources and capital, they are privy to investment structures and products available before anyone else. By the time investment opportunities reach from the hedge fund or private equity funds to the individual investor level, the rest are able to use second-hand investment strategies that have already been implemented by the large institutions.

Additional Resources

Thank you for reading CFI’s guide on Investor. To keep learning and advancing your career, the following resources will be helpful:

Investor (2024)

FAQs

How do you answer an investor question? ›

Be honest in your answers and try not to get defensive. Investors are looking for entrepreneurs who are realistic about their businesses and who are willing to admit their weaknesses. They want to see that you have a good understanding of the risks involved and that you have a plan for how to deal with them.

How do you respond to an investor? ›

Responding to Emails with Investors
  1. Respond. I would say that anecdotally over half of the time I reply to an outreach asking further questions, I hear nothing back. ...
  2. Show you are interested. ...
  3. Answer the question. ...
  4. Clarify how the investor can be supportive beyond money.
Jun 20, 2023

What to say when an investor says no? ›

The most important thing is to say thank you. It might not be easy, because no one likes rejection, but I've heard of cases where a nice email post rejection actually led to the investor being so impressed, they reconsidered their decision and ended up investing.

What are 3 things every investor should know? ›

Three Things Every Investor Should Know
  • There's No Such Thing as Average.
  • Volatility Is the Toll We Pay to Invest.
  • All About Time in the Market.
Nov 17, 2023

What an investor wants to hear? ›

So they're going to want to know exactly why you need the cash and exactly what you plan to do with it. They'll also want to know when they can expect a return; that should be a part of your business plan. Investors will also be looking for an exit strategy, and you need to think about that in advance.

What are 5 questions you should ask when investing? ›

5 questions to ask before you invest
  • Am I comfortable with the level of risk? Can I afford to lose my money? ...
  • Do I understand the investment and could I get my money out easily? ...
  • Are my investments regulated? ...
  • Am I protected if the investment provider or my adviser goes out of business? ...
  • Should I get financial advice?

What is a good sentence for investor? ›

He's a shrewd investor and refineries make money. We will continue working to maintain investor confidence. Making these changes permanent could damage investor confidence at a time when investment will be crucial to a recovery. That badly hurt business and investor confidence.

How do you impress an investor? ›

  1. A Market They Know And Understand. By choosing an industry they comprehend, investors reduce the risk of squandering their investment. ...
  2. Powerful Leadership Team. ...
  3. Investment Diversity. ...
  4. Scalability. ...
  5. Promising Financial Projections. ...
  6. Demonstrations Of Consumer Interest. ...
  7. Clear, Detailed Marketing Plan. ...
  8. Transparency.

How do you convince your investor? ›

How To Get People To Invest In Your Company
  1. Networking. ...
  2. Make a powerful pitch. ...
  3. Be confident and realistic. ...
  4. Emphasize the return on investment (ROI) ...
  5. Know your investor audience. ...
  6. Start somewhere. ...
  7. Small business loans. ...
  8. Understand your financial situation.
Dec 19, 2022

What not to tell investors? ›

If you can't be better or cheaper, then you're going to need a very good market strategy.
  • Don't Have a Plan to Use The Investment. ...
  • Project Your Growth Based on a Similar Product's Success. ...
  • Think the Investors Must Be Smarter Than You. ...
  • Don't Be Ready. ...
  • Talk to the Wrong Investors.

Why do investors reject? ›

Lacking experience. Investors can reject your VC pitch if you and your team lack experience in your startup's industry. Consider it from the point of view of VCs. Investing in a new business is high risk, and they want to mitigate it as much as possible.

What is a silent investor? ›

Silent partners — also known as silent investors — invest in companies without being involved in daily operations. They invest their money in your business, but they don't attend meetings or make decisions. They don't oversee finances or review strategies.

What are the 4 C's of investing? ›

Trade-offs must be weighed and evaluated, and the costs of any investment must be contextualized. To help with this conversation, I like to frame fund expenses in terms of what I call the Four C's of Investment Costs: Capacity, Craftsmanship, Complexity, and Contribution.

What are the three golden rules for investors? ›

The golden rules of investing
  • Keep some money in an emergency fund with instant access. ...
  • Clear any debts you have, and never invest using a credit card. ...
  • The earlier you get day-to-day money in order, the sooner you can think about investing.

What are the 3 A's of investing? ›

Remember the 3 A's for retirement saving: amount, account, and asset mix.

What is an investor simple explanation? ›

An investor is an individual that puts money into an entity such as a business for a financial return. The main goal of any investor is to minimize risk and maximize return. It is in contrast with a speculator who is willing to invest in a risky asset with the hopes of getting a higher profit.

What is an investor in your own words? ›

An investor is any person or other entity (such as a firm or mutual fund) who commits capital with the expectation of receiving financial returns.

What are investor questions? ›

Potential questions from investors
  • How does your company fit into the industry?
  • What are the major obstacles to your success?
  • How did you calculate the size of your market and its growth rate?
  • What makes your company different?
  • What value do you provide that is not already available to your customers?

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